Stock Profile: SoFi Technologies 

Socially responsible investing (SRI) is the foundation of Clean Yield’s investment strategy. Our SRI strategy includes negative screening, to avoid investments in industries or companies that conflict with our clients’ values, and positive screening, to actively seek out companies making a positive impact. Below is an example of the companies we include in our customized client investment portfolios, with a snapshot of the considerations we review. Stock profiles are not investment recommendations. Learn more about our investment strategy and services. 

Founded in 2011, SoFi Technologies (SOFI) is a mission-driven financial technology company dedicated to helping its members achieve financial independence by providing a wide range of services, including lending, investing, banking, and technology solutions. Targeting younger consumers across North America, Latin America, and Hong Kong who are often underserved by traditional banks, the company aims to help its customers achieve personal milestones such as homeownership, family goals, and career advancement. SoFi’s core products include personal loans for purposes such as debt consolidation, home improvement, and major life events; student loans, both refinancing and in-school lending; and home loans.  

SoFi Technologies, originally named Social Finance, Inc., by its founders, contributes positively to financial inclusion and social well-being by expanding access to affordable financial services through its digital-first platform. The company’s mission to help people achieve financial independence aligns well with positive social attributes such as transparent lending, lower-cost refinancing, and tools for responsible personal investment and savings. 

Current Snapshot: Scaling Digital Financial Services to Millions While Rapidly Growing Revenue and Profitability  

SoFi represents one of the most compelling transformation stories in fintech. Originally founded as a student loan refinancing platform, the company has evolved into a fully integrated digital financial ecosystem serving more than 10 million members. SoFi aims to become the primary financial relationship for digitally native, high-earning millennials and Gen Z consumers through a broad suite of lending, investing, banking, and financial wellness solutions.  

A fully digital operation, the company’s lending platform manages the entire transaction lifecycle from application through servicing, while generating valuable data that enhances credit models and operational efficiency. SoFi’s mobile app serves as a personalized financial hub, delivering real-time guidance and cross-product engagement powered by proprietary data analytics. This integrated platform is designed to deepen member relationships, reduce customer acquisition costs, and drive lifetime value. The firm’s “one-stop-shop” strategy has created meaningful cross-selling potential, with products ranging from student, personal, and home loans to checking accounts, credit cards, insurance, investing, and financial planning tools.  

A key differentiator for SoFi is its national banking charter, obtained in early 2022, which provides access to low-cost deposit funding and strengthens its balance sheet flexibility. The deposit base has expanded rapidly, from roughly $1 billion in early 2022 to over $29 billion by mid-2025. While loan growth is expected to moderate as balance sheet capacity normalizes, increased loan sales and strong investor demand have improved profitability and capital efficiency. 

SoFi continues to deliver strong revenue and member growth as it scales its full-service digital platform, with a 26% year-over-year growth in revenue to $2.6 billion in 2024. Lending products increased 21%, led by growth in personal loans, while financial services products surged 34%. Growth is expected to accelerate further, with total revenue forecasted to rise more than 30% in 2025 and 25% in 2026. Profitability is also improving as the platform scales, as the company’s continued transformation into a comprehensive financial platform positions it for enhanced profitability through higher-margin revenue streams, operating leverage, and sustained member engagement. 

Social and Environmental Impact Review  

Through initiatives such as free credit monitoring, financial education resources, and simplified access to student loan refinancing, SoFi supports underserved and younger populations as they work to improve their financial health. Its emphasis on responsible lending practices, data security, and consumer protection reflects a strong governance culture.  

In its 2023 ESG report, SoFi states, “SoFi and its subsidiaries are committed to minimizing environmental impact wherever possible.” As a digital-first bank, the company has a significantly reduced footprint compared with traditional branch-based banking. In 2023, SoFi announced its goal to work toward net-zero emissions through activities such as transitioning its headquarters building to 100% green electricity, implementing energy-efficiency retrofits in existing facilities, and increasing the percentage of leased floor area in LEED-certified buildings.  

SoFi also empowers community investment, both from the organization and its employees. SoFi Gives is a volunteer program that provides eligible employees with up to 16 hours of paid volunteer leave per calendar year to participate in approved volunteer opportunities within their communities. Through the company’s Community Reinvestment Act objectives, SoFi helps meet the needs of the communities where it has a physical presence. In 2023, the company reported $56 million in Community Development lending and investments, including a $20 million working capital line to provide affordable housing loans within the Rocky Mountain region. The company has also committed to giving $250,000 annually to organizations that support mental health.  

SoFi is a leader in the world of fintech, proving that innovative digital solutions can both increase access to financial services for underserved communities and be provided by values-driven organizations.  

Learn more about SoFi.